Clik here to view.
Business blogging: Meeting the Post-a-Week challenge
As a freelance writer, I have been involved with several different clients’ corporate blogging efforts. Consistently, the most challenging part of the blogging effort has been ‘feeding the...
View ArticleClik here to view.
It’s 2011: Your content just got a year older
Guess what? We just flipped from 2010 to 2011, and all of your great marketing content now looks one year older to users scanning the publication dates. It’s not like marketing content has a ‘sell by’...
View ArticleClik here to view.
Top 5 reasons to create a product messaging map
I was talking with a client the other day, who told me that he’d gotten some pushback for creating a product messaging document. Some people didn’t understand why he was spending the time creating an...
View ArticleClik here to view.
What the writer wants from a product messaging document
My last post highlighted the top 5 reasons to create a product messaging document. But I neglected to say what should go into that document. The actual form and scope of a product message document can...
View ArticleClik here to view.
Ghost blogging: who’s behind that byline?
photo © 2006 twitter.com/mattwi1s0n | more info (via: Wylio) I distinctly remember the first time I learned that the quotes in press releases weren’t actually spoken by the people to whom they were...
View ArticleClik here to view.
How to ask a writer for a white paper
I love it when a client asks me to write a white paper. But I am even happier when we both understand exactly what kind of white paper they want. There are as many different types of white papers as...
View ArticleClik here to view.
Content templates pit consistency against creativity
Is it a good idea to create content templates for marketing collateral? Or do they stifle creativity and create boring papers and web pages? I’m not talking about Word templates or formatting...
View ArticleClik here to view.
The true costs of freelance writing projects
In a tight economy, some companies try to save money on writing projects by outsourcing to other countries, or by using sites like Elance to find inexpensive freelancers. A recent MarketingProfs...
View ArticleClik here to view.
Freelance horror stories: Undead projects
Here’s the latest installment in my “freelance horror stories” – “undead” projects. If you’re a freelancer, you know that these are frighteningly real. And if you hire freelancers, this may help you...
View ArticleClik here to view.
Minimum Viable Messaging for Startups
Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content...
View ArticleClik here to view.
Minimum Viable Messaging for Startups
Few things make a content developer (aka writer) happier than a complete product messaging roadmap. For details, see What the Writer Wants from a Product Messaging Document. We know that content...
View Article
